Morocco increased its share of Finland’s blueberry market in a record-breaking manner last 2025/26 marketing year, industry media outlet EastFruit reported on Monday, with reference to data of Finnish Customs from Global Trade Tracker.
Finland imported 657 tons of fresh Moroccan blueberries valued at over 6 million euros from July 2025 to June 2026, EastFruit informs.
This is 7.5 times higher than Morocco's total blueberry exports to Finland during the previous five seasons combined, and 12.5 times above the previous peak set in the 2017/18 season.
The boom coincided with an increase in Finnish demand for blueberries overall. Finland's total blueberry imports surpassed 4,000 tons for the first time in the 2025/26 marketing year, up 62 percent year-over-year and marking a third straight year of increased imports.
Spain, the Netherlands and Chile also increased their deliveries to Finland during the period, whereas Poland and South Africa lost market share.
Morocco's shipping schedule coincided with Finland's import needs. The first shipments arrived in January from Peru, Chile and the Netherlands, followed by Moroccan and Spanish blueberries in February. In March, Morocco's share of Finnish blueberry imports was already over 32 per cent, with peak shipments in May (180 tons).
EastFruit stated the growth was due to high product quality, competitive prices and efficient logistics, which it said let the country increase export volumes forty-fold compared with the previous year, the strongest rate of growth among all of Finland's blueberry suppliers.
As of the close of the 2025/26 marketing year, Morocco was Finland's second-largest source of blueberries with a 16.2-percent market share.
The article attributed the achievement to a wider trend of increasing Moroccan presence in Northern European fruit markets, as it had also doubled its direct exports of tomatoes to Finland in the same marketing year, while also becoming the top supplier of raspberries and blackberries to Norway.
Blueberry production in Morocco has been developed quickly in the last two decades, with initial experimental production in the Larache and Loukkos area in the early 2000s turning into an export industry. Morocco is said to export nearly 100,000 tons of fresh blueberries per year and is one of the top blueberry exporters in the world as well as the largest in Africa.
Production of blueberries is primarily in the northern coastal areas of Larache and Kenitra, though in recent years there has been development of the crop in the Agadir region and further south in Dakhla.
The Moroccan harvesting season runs roughly from January to May, a period when Southern Hemisphere suppliers such as Peru and Chile are scaling back their own exports, giving Morocco an opening in the market. Morocco's relative proximity to European markets such as Finland also gives it a logistical advantage over more distant competitors.
